New England Consulting estimates that Wal-Mart saved its U.S. customers $20 billion last year alone. Factor in the price cuts other retailers must make to compete, and the total annual savings approach $100 billion. It's no wonder that economists refer to a broad "Wal-Mart effect" that has suppressed inflation and rippled productivity gains through the economy year after year.
In household staples such as toothpaste, shampoo, and paper towels, the company commands about 30% of the U.S. market and analysts predict that its share of many such goods could hit 50% before decade's end. Wal-Mart also is Hollywood's biggest outlet, accounting for 15% to 20% of all sales of CDs, videos, and DVDs.
Wal-Mart controls a large and rapidly increasing share of the business done by most every major U.S. consumer-products company: 28% of Dial, total sales, 24% of Del Monte Foods, 23% of Clorox', 23% of Revlon and on down the list. Suppliers' growing dependence on Wal-Mart is "a huge issue" not only for manufacturers but also for the U.S. economy, says Tom Rubel, CEO of consultant Retail Forward Inc. "If [Wal-Mart] ever stumbles, we've got a potential national security problem on our hands. They touch almost everything....If they ever really went into a tailspin, the dislocation would be significant and traumatic
However, those everyday low prices come at a cost. As the number of supermarkets shrinks, more shoppers will have to travel farther from home and will find their buying increasingly restricted to merchandise that Wal-Mart chooses to sell -- a growing percentage of which may be the retailer's private-label goods, which now account for nearly 20% of sales
When Jon Hunter applied for a business loan for H&H Hardware (presumably against the equity on the building that he had been paying on for the past 15 years), the bank actually de-valued Hunter's property, specifically citing Wal-Mart as a factor:
As Greg LeRoy, author of the recent book "The Great American Jobs Scam," puts it, "Just because there are more places to shop does not mean people have more money to spend." Several studies, including those presented at Wal-Mart's own recent economic conference, affirm that Wal-Mart does not create new economic activity, but merely captures existing sales from businesses in the town and the surrounding areas.
Wednesday, November 14, 2007
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